How To Buy A Diamond

Come in and let us show you!  No matter how much you know about a diamond, nothing can explain its enchanting beauty in person. We are happy to show you high quality diamonds of different variations to help you make your decision as well as educate you on all things diamonds. A diamond is the ultimate symbol of love and possesses great mystery and uniqueness.

The Four Cs

If you have been looking at diamonds already, you’ve probably heard about the 4 Cs.  A sound knowledge of how a diamond is classified will make your decision less stressful.  We want to help you select the best diamond for you, so here is a quick overview of diamond grading:

Carat weight, colour, clarity and cut are the characteristics that alone determine the price and quality of a diamond.


The carat weight measures the mass of a diamond. One carat is defined as exactly 200 milligrams (about 0.007 ounce). The value of a diamond increases exponentially in relation to carat weight, since larger diamonds are both rare and more desirable for gemstones.



Diamonds are graded for colour on a scale of “D” or colourless, to “Z” or dark yellow. A chemically pure and structurally perfect diamond is completely transparent with no hue or colour. Almost no gem-sized natural diamonds are absolutely perfect. The colour of the diamond may be affected by chemical impurities and structural defects in the crystal lattice. The hue and intensity of a diamond’s colouration can enhance or detract from its value.



Flaws inside a diamond are commonly referred to as inclusions. These imperfections may be crystals of a foreign material, another diamond crystal or structural imperfections (tiny cracks that can appear whitish or cloudy). The number, size, colour, relative location, orientation and visibility of the inclusions can all influence the clarity of a diamond.




The way a diamond is cut is vital. It is the precision and delicacy of the cut that dictates the maximum amount of light the diamond will refract and reflect. The better it has been cut, the greater will be its brilliance, sparkle and fire.
When a diamond is cut to proper proportions, light is internally reflected from one facet to another and then dispersed through the crown, or top, of the diamond. If the cut is too deep, then some light will escape through the opposite side of the pavilion, or bottom, of the diamond. If the cut is too shallow, then some light will escape through the pavilion before it can be reflected.
A well cut diamond is comprised of facets with the correct angles, which are perfectly placed to maximize the diamond’s brilliance. It is the quality of the cut and its final polish that unlocks the hidden beauty.


Diamonds are available in different shapes, each with their own unique look.